Company description

Yatsen is a leading China-based beauty group with the vision of becoming a world-class pioneer in beauty innovation. Founded in 2016, we have launched and acquired numerous color cosmetics brands and skincare brands including Perfect Diary, Little Ondine, Pink Bear, Galénic, DR.WU (its mainland China business), and Eve Lom. Our brands initially resonated with younger consumers in China. As our portfolio continues to expand, we have progressively diversified our customer base across broader demographics and geographic markets. Today, our brands are strategically positioned to capture a wide spectrum of consumer demographics and price points, ranging from the mass market to the prestige and clinical segments. Yatsen thrives on the synergy of brand equity, product strength and operational agility, anchored by a strong commitment to R&D and consumer insights. 77 Starting early 2022, we have carried out a comprehensive strategic transformation plan with the goal of fostering a portfolio of strong brands with highly differentiated and effective products to drive sustainable growth. Key business initiatives under the plan include: Driving R&D-led product innovation. We are committed to sustained investment in our technological capabilities, with our R&D expenses consistently exceeding 3.0% of our total net revenues annually since 2022. This financial commitment supports the systematic advancement of our R&D infrastructure and capabilities, the alignment of our operations with global standards, and the facilitation of international collaborations.

Read the full filing description · filed 29 Apr 2026

At a glance

Sector

Consumer Defensive

Industry