Company description

Thryv is a software-led platform company focused on enabling small and medium-sized businesses (“ SMBs ”) to run and grow their businesses more efficiently with artificial intelligence (“ AI ”) tools and automations. Our strategy is centered on delivering a unified, extensible SaaS platform that supports customer acquisition, engagement, operations, and retention across the SMB lifecycle. As of December 31, 2025, we serve approximately 230,000 SMB clients through our two business segments: SaaS and Marketing Services. SaaS represents the strategic growth engine of the Company. Marketing Services is our legacy segment that we are actively managing and exiting as part of a multi-year transition to a pure SaaS business model. Our SaaS platform (or “ Thryv Platform ”) is designed for active daily use by business owners and operators. Customers engage directly with the platform to help business owners build a strong online presence, manage leads, automate workflows, communicate with customers, create websites, manage social media content, process payments, and make data-informed decisions that drive business outcomes. We report our results based on two reportable segments (see Note 17, Segment Information): • SaaS, which includes our unified SMB marketing platform, supporting software solutions, related extensions, payment solutions, and professional services; and • Marketing Services, which includes our legacy print and digital solutions business, which we plan to exit by the end of 2028.

Read the full filing description · filed 26 Feb 2026

At a glance

Sector

Consumer Cyclical

Industry

Services-Advertising